are tough. They are showing outstanding resolve and strength in coping with
economic crisis and, as owners of approximately a third of all businesses
worldwide, play a crucial role in the global economy. Their increasing rate of entrepreneurship is
a force that policy makers around the world would do well to consider. Women-owned businesses produce 30% (Latin
America) to 80% (sub-Saharan Africa) of the world’s food. Their advancement in
economic, social and political spheres is undeniable, but their success is
constrained by in-equal access to education and training and the failure of
many countries to establish equality under the law. However, women do not
forget that they can have a strong hand overcoming these obstacles by training
their children for a different future than they have had, teaching role
equality to sons and daughter alike.
are women so resilient, even in tough times?
They are optimistic and are generally willing to re-invent themselves or
their businesses to react to new opportunities.
Jealous guardians of cash, they are savvy deal-makers, often using
barter to minimize cash outlay and gain products needed for their
businesses. They are
relationship-builders, and so it flows that they are also frequent and
effective communicators and generally deliver A+ customer service. Although they are notorious multi-taskers,
they also recognize the value of winding down and allowing themselves to renew
that still aren’t satisfied with the progress of their business are doing a
number of things to enhance their success.
Assuming that a growth strategy is already in place and owner-operators are
measuring and managing the critical performance areas of the business, here are
six things that lead to improved business performance:
the focus on customers and broaden the value delivered to them. Are the customer’s needs
understood? Is their opinion asked with
regard to value, satisfaction, and service?
Is it easy to conduct a transaction?
Is the product/service delivered on-time and exceeding customer
for existing differentiators or create new ones. Complete the phrase “my
company is the only…” If your company
lacks competitive advantages, figure out how to create them. Understand the strengths and differentiators
of competitors, and capitalize on their weaknesses. Be aggressive in
advertising and marketing. In the
absence of superior internal expertise, engage a professional provider for
networks of support. Join organizations – like TIAW - that
provide resources, information and contacts that are valuable to business
growth. Qualify as a Global Board Ready Woman and become
visible to corporate boards on a global scale.
Join entrepreneurial organizations such as TIAW members United
Success, NAWBO, WBENC, WeConnect or WPO.
social responsibility as a cost of doing business. Invest in employees and your community for
the common good. View the bottom line in
triplicate: people, planet and profits.
and strategically participate in social media Develop
skills of self-promotion by blogging relevant content on social and
professional sites such as Facebook, LinkedIn or Twitter. To help build media access, try HARO.
For professional international networking, join TIAW. Tools such
as HootSuite will assist you with
scheduling your social media posts that daily attention is not necessary.
trade networks that are aligned with your revenue goals. Diversifying revenue streams
is every bit as important as diversifying an investment portfolio. TIAW’s Entrepreneurship
program is an excellent resource for the development of trade relationships,
and several of TIAW’s
members such as the Organization of Women in Trade (OWIT) can help you
develop relationships in your own geographic area of the world.
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